Google

AdZ, Ads, Marketing, Campaign

Types of Google Adz

By combining these ad types and formats, businesses can create comprehensive campaigns tailored to specific marketing objectives and audience preferences

Search Ads

Text ads that appear at the top or bottom of Google search results when users enter relevant keywords

Search Ads

Best For:

  • Driving traffic from users actively searching for products or services.
  • Generating leads or sales from intent-driven queries.

Formats:

  • Expanded Text Ads
  • Responsive Search Ads
  • Call Ads

Video Ads

Ads displayed on YouTube and the Google Display Network as videos or video snippets.

Video Ads

Best For

  • Engaging audiences with dynamic, storytelling content.
  • Raising brand awareness or promoting products visually.

Formats:

  • TrueView In-Stream Ads (skippable)
  • TrueView Discovery Ads (search results )
  • Non-Skippable In-Stream Ads
  • Bumper Ads (6s non-skippable)
  • Outstream Ads (Partner platforms)

Local Ads

Ads tailored to promote brick-and-mortar businesses by highlighting locations and encouraging visits.

Local Ads

Best For:

  • Driving foot traffic to local stores.
  • Increasing calls or directions to physical business locations.

Formats:

  • Search Ads
  • Maps Ads
  • Display Ads
  • YouTube Ads

Smart Ads

Automated ads optimized for small businesses and those new to Google Ads.

Smart Format

Best For

  • Beginners in digital advertising with minimal time for manual optimization.

Formats:

  • Simplified Search and Display Ads.

Display Ads

Visual ads (images, banners, or text) displayed across Google Display Network websites, apps, and YouTube.

Display Ads

Best For:

  • Building brand awareness.
  • Reaching potential customers while they browse content online.

Formats:

  • Static Images
  • Animated Images
  • HTML5 Ads
  • Responsive Display Ads (adjust dynamically to fit different placements)

App Promotion Ads

Ads designed to drive app installs or engagement across Google’s platforms.

App Promotion Ads

Best For:

  • Promoting mobile apps to increase downloads and user retention.

Formats:

  • Text Ads
  • Image Ads
  • Video Ads

Discovery Ads

Visual and personalized ads that appear in Gmail, YouTube, and Google Discover feeds.

Discovery Ads

Best For:

  • Reaching users who are actively exploring new ideas or products.

Formats:

  • Single Image Ads
  • Carousel Ads (multiple images in a swipeable format)

Responsive Ads

Ads that automatically adjust size, format, and appearance to fit various placements.

Responsive Ads

Best For:

  • Ensuring ads are optimized for diverse devices and screen sizes.

Formats:

  • Text, images, and videos combined dynamically.

Shopping Ads

Product-focused ads that show product images, prices, and descriptions in Google Shopping, search results, and more.

Shopping Ads

Best For:

  • E-commerce businesses looking to promote products and drive online sales.

Formats:

  • Product Shopping Ads
  • Showcase Shopping Ads (grouping related products together)

Performance Max Ads

AI-driven campaigns that automate ad placements across all Google channels.

Performance Max Ads

Best For:

  • Businesses aiming for specific conversion goals like purchases or sign-ups.

Formats:

  • A combination of Search, Display, Shopping, Video, and Discovery Ad formats.

Remarketing Ads

Ads targeting users who have previously visited your website or app.

Remarketing Ads

Best For:

  • Re-engaging warm leads.
  • Encouraging users to complete actions like purchases or sign-ups.

Formats:

  • Display Ads
  • Video Ads
  • Dynamic Remarketing Ads (personalized product suggestions)

Call-Only Ads

Ads focused on driving phone calls, displayed as clickable numbers.

Call-Only Ads

Best For:

  • Businesses relying on phone leads (e.g., service providers).

Formats:

  • Text Ads with click-to-call functionality.

Types of Google Adz

By combining these ad types and formats, businesses can create comprehensive campaigns tailored to specific marketing objectives and audience preferences

Search Ads

Text ads that appear at the top or bottom of Google search results when users enter relevant keywords

Search Ads

Best For:

  • Driving traffic from users actively searching for products or services.
  • Generating leads or sales from intent-driven queries.

Formats:

  • Expanded Text Ads
  • Responsive Search Ads
  • Call Ads

Shopping Ads

Product-focused ads that show product images, prices, and descriptions in Google Shopping, search results, and more.

Shopping Ads

Best For:

  • E-commerce businesses looking to promote products and drive online sales.

Formats:

  • Product Shopping Ads
  • Showcase Shopping Ads (grouping related products together)

App Promotion Ads

Ads designed to drive app installs or engagement across Google’s platforms.

App Promotion Ads

Best For:

  • Promoting mobile apps to increase downloads and user retention.

Formats:

  • Text Ads
  • Image Ads
  • Video Ads

Local Ads

Ads tailored to promote brick-and-mortar businesses by highlighting locations and encouraging visits.

Local Ads

Best For:

  • Driving foot traffic to local stores.
  • Increasing calls or directions to physical business locations.

Formats:

  • Search Ads
  • Maps Ads
  • Display Ads
  • YouTube Ads

Remarketing Ads

Ads targeting users who have previously visited your website or app.

Remarketing Ads

Best For:

  • Re-engaging warm leads.
  • Encouraging users to complete actions like purchases or sign-ups.

Formats:

  • Display Ads
  • Video Ads
  • Dynamic Remarketing Ads (personalized product suggestions)

Responsive Ads

Ads that automatically adjust size, format, and appearance to fit various placements.

Responsive Ads

Best For:

  • Ensuring ads are optimized for diverse devices and screen sizes.

Formats:

  • Text, images, and videos combined dynamically.

Display Ads

Visual ads (images, banners, or text) displayed across Google Display Network websites, apps, and YouTube.

Display Ads

Best For:

  • Building brand awareness.
  • Reaching potential customers while they browse content online.

Formats:

  • Static Images
  • Animated Images
  • HTML5 Ads
  • Responsive Display Ads (adjust dynamically to fit different placements)

Video Ads

Ads displayed on YouTube and the Google Display Network as videos or video snippets.

Video Ads

Best For

  • Engaging audiences with dynamic, storytelling content.
  • Raising brand awareness or promoting products visually.

Formats:

  • TrueView In-Stream Ads (skippable)
  • TrueView Discovery Ads (search results )
  • Non-Skippable In-Stream Ads
  • Bumper Ads (6s non-skippable)
  • Outstream Ads (Partner platforms)

Performance Max Ads

AI-driven campaigns that automate ad placements across all Google channels.

Performance Max Ads

Best For:

  • Businesses aiming for specific conversion goals like purchases or sign-ups.

Formats:

  • A combination of Search, Display, Shopping, Video, and Discovery Ad formats.

Discovery Ads

Visual and personalized ads that appear in Gmail, YouTube, and Google Discover feeds.

Discovery Ads

Best For:

  • Reaching users who are actively exploring new ideas or products.

Formats:

  • Single Image Ads
  • Carousel Ads (multiple images in a swipeable format)

Smart Ads

Automated ads optimized for small businesses and those new to Google Ads.

Smart Format

Best For

  • Beginners in digital advertising with minimal time for manual optimization.

Formats:

  • Simplified Search and Display Ads.

Call-Only Ads

Ads focused on driving phone calls, displayed as clickable numbers.

Call-Only Ads

Best For:

  • Businesses relying on phone leads (e.g., service providers).

Formats:

  • Text Ads with click-to-call functionality.

Lets Talk Business

Let us know your requirement and expectation, and our team will promptly get inn touch with you to provide the best solutions tailored to your needs.
Inquire Now
Wide Reach

Google is the world’s most popular search engine, handling billions of searches daily. Ads on Google ensure your business can reach a massive audience.

Targeted Advertising
  • Demographic Targeting: You can target specific audiences based on location, age, gender, and more.
  • Keyword Targeting: Ads appear when users search for specific terms, ensuring relevance.
  • Behavioral Targeting: Use retargeting to reach users who previously interacted with your website or app.
Flexible Budget Options

Advertisers can control their spending with adjustable budgets. You only pay when users click on your ad (Pay-Per-Click, or PPC model), ensuring cost-efficiency.

Measurable Results

Google Ads provides detailed metrics like impressions, clicks, and conversions, enabling you to assess ROI and optimize campaigns.

Fast Results

Compared to SEO, which can take time to show results, Google Ads offers immediate visibility on search engine results pages (SERPs).

Multiple Ad Formats

Options include text ads, display ads, video ads (YouTube), shopping ads, and app promotion ads, catering to diverse marketing goals.

Geo-Targeting

Google Ads allows you to focus on specific locations, making it ideal for businesses targeting local markets or specific regions

Customizable Campaigns

Campaigns can be tailored to suit specific business goals, such as brand awareness, lead generation, or e-commerce sales.

Remarketing

Re-engage users who visited your site but didn’t convert. Remarketing campaigns keep your business top-of-mind.

High ROI Potential

With proper optimization and targeting, Google Ads can drive a high return on investment by focusing on qualified leads.

Integration with Other Tools

Google Ads integrates seamlessly with other Google tools like Analytics, Tag Manager, and Google My Business, providing a holistic view of campaign performance.

AI and Automation Features

Google’s machine learning tools can help automate bidding, suggest keywords, and optimize ad performance.

Competitive Advantage

Stay ahead of competitors by appearing in top search results, even in highly competitive industries.

Scalability

Google Ads works for businesses of all sizes, from small startups to large corporations, and campaigns can scale based on your goals and resources.

Advantage of Google Ads

Google Ads is a powerful online advertising platform that offers numerous advantages for businesses looking to reach their target audiences effectively.

Advantage of Google Ads

Google Ads is a powerful online advertising platform that offers numerous advantages for businesses looking to reach their target audiences effectively.

Wide Reach

Google is the world’s most popular search engine, handling billions of searches daily. Ads on Google ensure your business can reach a massive audience.

Targeted Advertising
  • Demographic Targeting: You can target specific audiences based on location, age, gender, and more.
  • Keyword Targeting: Ads appear when users search for specific terms, ensuring relevance.
  • Behavioral Targeting: Use retargeting to reach users who previously interacted with your website or app.
Flexible Budget Options

Advertisers can control their spending with adjustable budgets. You only pay when users click on your ad (Pay-Per-Click, or PPC model), ensuring cost-efficiency.

Measurable Results

Google Ads provides detailed metrics like impressions, clicks, and conversions, enabling you to assess ROI and optimize campaigns.

Fast Results

Compared to SEO, which can take time to show results, Google Ads offers immediate visibility on search engine results pages (SERPs).

Multiple Ad Formats

Options include text ads, display ads, video ads (YouTube), shopping ads, and app promotion ads, catering to diverse marketing goals.

Geo-Targeting

Google Ads allows you to focus on specific locations, making it ideal for businesses targeting local markets or specific regions

Customizable Campaigns

Campaigns can be tailored to suit specific business goals, such as brand awareness, lead generation, or e-commerce sales.

Remarketing

Re-engage users who visited your site but didn’t convert. Remarketing campaigns keep your business top-of-mind.

High ROI Potential

With proper optimization and targeting, Google Ads can drive a high return on investment by focusing on qualified leads.

Integration with Other Tools

Google Ads integrates seamlessly with other Google tools like Analytics, Tag Manager, and Google My Business, providing a holistic view of campaign performance.

AI and Automation Features

Google’s machine learning tools can help automate bidding, suggest keywords, and optimize ad performance.

Competitive Advantage

Stay ahead of competitors by appearing in top search results, even in highly competitive industries.

Scalability

Google Ads works for businesses of all sizes, from small startups to large corporations, and campaigns can scale based on your goals and resources.

Google AdZ Project Timeline

The overall time required to commence a Google Ads campaign can vary significantly based on the level of early preparation. Typically, this process can range from 1 week to 4 weeks.

Inquiry

Upon receiving your inquiry, our team will diligently work on a proposal to recommend the most suitable type of Google Ads that align with your requirements and expectations.

Required time : 2-3 business days.

Discussions

The client will review the proposal. We will engage in several discussions and negotiations with the client to finalize the most suitable type of Google Ads.

Estimated time : 3-7 business days.

Media Order

Upon finalizing, we will proceed to issue the Media Order to the client, thereby officially initiating the Google Ads Campaign.

Estimated turnaround time: 1-3 business days (subject to client approval).

Content Creation

Depending on the client’s requirements,
the Avyan team can assist with the content creation process. Alternatively, clients may provide their own contents. 
Estimated time for Artwork Design: 7-14 days (subject to client approval and complexity of the contents).

Final Approval

Upon completing the content creation,

Avyan team, in collaboration with the client, will conduct an internal review for content approval. Upon receiving the client's approval, the Avyan team will proceed to launch the Google Ads.

Minimum Time Required: 1-3 business days

Additional Time for Corrections: Subjective to the changes.

Start Campaign
 

The Google Ads Team requires 2 to 48 hours to review the ads. Upon successful review, Google will approve and broadcast the ads.

Estimated time : Less than 2 days.

Google AdZ Project Timeline

The overall time required to commence a Google Ads campaign can vary significantly based on the level of early preparation. Typically, this process can range from 1 week to 4 weeks.

Google AdZ Inquiry