Social Media
AdZ, Ads, Marketing
Fun Facts
Numbers Matters
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Global Users
Local Users
Market Share
Ad Spendings
Types of Ads in Social Media Platforms
By combining these ad types and formats, businesses can create comprehensive campaigns tailored to specific marketing objectives and audience preferences
Facebook Ads
Still one of the most popular platforms, especially among older age groups.
Facebook Ad Types
- Image Ads: Simple product promotions.
- Video Ads: Show products or tell a story.
- Carousel Ads: Showcase multiple items.
- Collection Ads: Shop products from a main image/video.
- Instant Experience Ads: Interactive full-screen mobile ads.
- Lead Ads: Collect user info easily.
- Dynamic Ads: Retarget with personalized ads.
- Stories Ads: Vertical, quick, immersive ads.
- Messenger Ads: Initiate chats in Messenger.
X (Twitter) Ads
Popular for real-time news, opinions, and updates.
X (Twitter) Ad Types
- Promoted Tweets: Boost tweets for more reach.
- Promoted Accounts: Get more followers.
- Promoted Trends: Highlight hashtags at the top of Trends.
- Twitter Amplify: Video ads with premium content.
- Follower Ads: Increase account followers.
- Carousel Ads: Swipeable image or video ads.
Telegram Ads
Increasing in popularity for group chats, news updates, and privacy-focused messaging.
Telegram Ad Types
- Sponsored Messages: Displayed in large public Telegram channels with over 1,000 members.
- Promoted Bots: Advertise Telegram bots for services or businesses.
- Channel Promotion: Increase subscribers by promoting channels through ads.
Instagram Ads
Widely used for photo sharing, stories, and reels, particularly among younger audiences.
Instagram Ad Type
- In-Feed Ads: Ads in the “For You” feed, blending with content.
- Branded Effects: Custom filters or AR for engagement.
- TopView Ads: Full-screen ads when the app opens.
- Hashtag Challenges: Promote branded challenges.
- Spark Ads: Boost creator or brand posts.
- Collection Ads: Video ads with a product gallery.
LinkedIn Ads
Mainly used by professionals and businesses for networking and job hunting.
LinkedIn Ad Types
- Sponsored Content: Boost posts in feeds (images, videos, or documents).
- Sponsored Messaging: Send personalized inbox messages.
- Text Ads: Simple sidebar ads.
- Dynamic Ads: Personalized ads using user info.
- Video Ads: Share professional stories or content.
- Lead Gen Forms: Collect data with pre-filled forms.
Snapchat Ads
Has a niche following, especially among younger users interested in ephemeral content.
Snapchat Ad Types
- Snap Ads: Full-screen video ads between Stories or Snaps.
- Collection Ads: Tappable product showcase below a video.
- Story Ads: Branded tiles in the Discover section.
- Filters: Branded photo filters for Snaps.
- Lenses (AR): Interactive AR experiences.
- Dynamic Ads: Personalized ads based on user activity.
TikTok Ads
Gaining significant traction, especially among Gen Z and millennials for short-form videos.
TikTok Ad Types
- In-Feed Ads: Ads in the “For You” feed, blending with content.
- Branded Effects: Custom filters or AR for engagement.
- TopView Ads: Full-screen ads when the app opens.
- Hashtag Challenges: Promote branded challenges.
- Spark Ads: Boost creator or brand posts.
- Collection Ads: Video ads with a product gallery.
WhatsApp Ads
The dominant messaging platform in Malaysia for personal and business communication.
WhatsApp Ad Types
- Click-to-Chat Ads: Direct users to WhatsApp chats.
- WhatsApp Business Ads: Promote business accounts.
- Catalog Ads: Show products in a WhatsApp catalog.
Pinterest Ads
Popular for lifestyle inspiration, particularly in fashion, design, and recipes.
Pinterest Ad Types
- Promoted Pins: Boost pins in search results or feeds.
- Carousel Ads: Multiple images in one ad.
- Video Ads: Short videos to capture attention.
- Shopping Ads: Show products with buy links.
- Collection Ads: Main image/video with product pins.
- Idea Pins Ads: Promote interactive, storytelling pins.
Types of Ads in Social Media Platforms
By combining these ad types and formats, businesses can create comprehensive campaigns tailored to specific marketing objectives and audience preferences
Facebook Ads
Still one of the most popular platforms, especially among older age groups.
Facebook Ad Types
- Image Ads: Simple product promotions.
- Video Ads: Show products or tell a story.
- Carousel Ads: Showcase multiple items.
- Collection Ads: Shop products from a main image/video.
- Instant Experience Ads: Interactive full-screen mobile ads.
- Lead Ads: Collect user info easily.
- Dynamic Ads: Retarget with personalized ads.
- Stories Ads: Quick, immersive ads.
- Messenger Ads: Initiate chats in Messenger.
TikTok Ads
Gaining significant traction, especially among Gen Z and millennials for short-form videos.
TikTok Ad Types
- In-Feed Ads: Ads in the “For You” feed, blending with content.
- Branded Effects: Custom filters or AR for engagement.
- TopView Ads: Full-screen ads when the app opens.
- Hashtag Challenges: Promote branded challenges.
- Spark Ads: Boost creator or brand posts.
- Collection Ads: Video ads with a product gallery.
LinkedIn Ads
Mainly used by professionals and businesses for networking and job hunting.
LinkedIn Ad Types
- Sponsored Content: Boost posts in feeds (images, videos, or documents).
- Sponsored Messaging: Send personalized inbox messages.
- Text Ads: Simple sidebar ads.
- Dynamic Ads: Personalized ads using user info.
- Video Ads: Share professional stories or content.
- Lead Gen Forms: Collect data with pre-filled forms.
Telegram Ads
Increasing in popularity for group chats, news updates, and privacy-focused messaging.
Telegram Ad Types
- Sponsored Messages: Displayed in large public Telegram channels with over 1,000 members.
- Promoted Bots: Advertise Telegram bots for services or businesses.
- Channel Promotion: Increase subscribers by promoting channels through ads.
Pinterest Ads
Popular for lifestyle inspiration, particularly in fashion, design, and recipes.
Pinterest Ad Types
- Promoted Pins: Boost pins in search results or feeds.
- Carousel Ads: Multiple images in one ad.
- Video Ads: Short videos to capture attention.
- Shopping Ads: Show products with buy links.
- Collection Ads: Main image/video with product pins.
- Idea Pins Ads: Promote interactive, storytelling pins.
Instagram Ads
Widely used for photo sharing, stories, and reels, particularly among younger audiences.
Instagram Ad Type
- In-Feed Ads: Ads in the “For You” feed, blending with content.
- Branded Effects: Custom filters or AR for engagement.
- TopView Ads: Full-screen ads when the app opens.
- Hashtag Challenges: Promote branded challenges.
- Spark Ads: Boost creator or brand posts.
- Collection Ads: Video ads with a product gallery.
X (Twitter) Ads
Popular for real-time news, opinions, and updates.
X (Twitter) Ad Types
- Promoted Tweets: Boost tweets for more reach.
- Promoted Accounts: Get more followers.
- Promoted Trends: Highlight hashtags at the top of Trends.
- Twitter Amplify: Video ads with premium content.
- Follower Ads: Increase account followers.
- Carousel Ads: Swipeable image or video ads.
WhatsApp Ads
The dominant messaging platform in Malaysia for personal and business communication.
WhatsApp Ad Types
- Click-to-Chat Ads: Direct users to WhatsApp chats.
- WhatsApp Business Ads: Promote business accounts.
- Catalog Ads: Show products in a WhatsApp catalog.
Snapchat Ads
Has a niche following, especially among younger users interested in ephemeral content.
Snapchat Ad Types
- Snap Ads: Full-screen video ads between Stories or Snaps.
- Collection Ads: Tappable product showcase below a video.
- Story Ads: Branded tiles in the Discover section.
- Filters: Branded photo filters for Snaps.
- Lenses (AR): Interactive AR experiences.
- Dynamic Ads: Personalized ads based on user activity.
Lets Talk Business
Let us know your requirement and expectation, and our team will promptly get inn touch with you to provide the best solutions tailored to your needs.
Social media platforms have a massive global user base, allowing businesses to reach a diverse and extensive audience.
Social media ads can be targeted based on demographics, interests, behaviors, and location, ensuring that the message is delivered to a specific audience.
Social media advertising often has lower entry costs compared to traditional media, making it accessible for businesses with various budget sizes.
Advertisers can track the performance of their campaigns in real time, allowing for quick adjustments and optimization based on user engagement and conversions.
Social media ads encourage user engagement through likes, comments, and shares, fostering a two-way communication channel between the brand and the audience.
Social media provides a platform to enhance brand visibility and awareness through regular posts and sponsored content.
Advertisers can choose from various ad formats such as image ads, video ads, carousel ads, and more, allowing for creative flexibility.
Social media is predominantly accessed via mobile devices, ensuring that ads reach users wherever they are, at any time.
Social media platforms facilitate the building of online communities around a brand, fostering a sense of loyalty and community among followers.
Social media allows advertisers to target niche audiences with specific interests, ensuring that the message resonates with the right demographic.
Social media platforms provide valuable data and insights about user behavior, preferences, and demographics, aiding in refining targeting strategies.
Social media ads can be used for retargeting campaigns, showing ads to users who have previously interacted with the brand or visited the website.
Social media ad campaigns can be set up and launched quickly, making it an ideal platform for time-sensitive promotions or announcements.
Advertisers can conduct A/B testing on various elements of their ads, such as headlines, visuals, or ad copy, to determine the most effective strategies.
Advantage of Social Media AdZ
The dynamic and interactive nature of social media, coupled with its robust targeting options, makes it a powerful tool for businesses looking to connect with their audience, build brand awareness, and drive conversions
Advantage of Social Media AdZ
The dynamic and interactive nature of social media, coupled with its robust targeting options, makes it a powerful tool for businesses looking to connect with their audience, build brand awareness, and drive conversions
Social media platforms have a massive global user base, allowing businesses to reach a diverse and extensive audience.
Social media ads can be targeted based on demographics, interests, behaviors, and location, ensuring that the message is delivered to a specific audience.
Social media advertising often has lower entry costs compared to traditional media, making it accessible for businesses with various budget sizes.
Advertisers can track the performance of their campaigns in real time, allowing for quick adjustments and optimization based on user engagement and conversions.
Social media ads encourage user engagement through likes, comments, and shares, fostering a two-way communication channel between the brand and the audience.
Social media provides a platform to enhance brand visibility and awareness through regular posts and sponsored content.
Advertisers can choose from various ad formats such as image ads, video ads, carousel ads, and more, allowing for creative flexibility.
Social media is predominantly accessed via mobile devices, ensuring that ads reach users wherever they are, at any time.
Social media platforms facilitate the building of online communities around a brand, fostering a sense of loyalty and community among followers.
Social media allows advertisers to target niche audiences with specific interests, ensuring that the message resonates with the right demographic.
Social media platforms provide valuable data and insights about user behavior, preferences, and demographics, aiding in refining targeting strategies.
Social media ads can be used for retargeting campaigns, showing ads to users who have previously interacted with the brand or visited the website.
Social media ad campaigns can be set up and launched quickly, making it an ideal platform for time-sensitive promotions or announcements.
Advertisers can conduct A/B testing on various elements of their ads, such as headlines, visuals, or ad copy, to determine the most effective strategies.
Social Media AdZ Project Timeline
The overall time required to commence a Social Media Ads campaign can vary significantly based on the level of early preparation. Typically, this process can range from 1 week to 4 weeks.
Upon receiving your inquiry, our team will diligently work on a proposal to recommend the most suitable type of Social Media Ads that align with your requirements and expectations.
Required time : 2-3 business days.
The client will review the proposal. We will engage in several discussions and negotiations with the client to finalize the most suitable type of Social Media Ads and Types.
Estimated time : 3-7 business days.
Upon finalizing, we will proceed to issue the Media Order to the client, thereby officially initiating the Social Media Ad Campaign.
Estimated turnaround time: 1-3 business days (subject to client approval).
Depending on the client’s requirements,
the Avyan team can assist with the content creation process. Alternatively, clients may provide their own contents.
Estimated time for Artwork Design: 7-14 days (subject to client approval and complexity of the contents).
Upon completing the content creation,
Avyan team, in collaboration with the client, will conduct an internal review for content approval. Upon receiving the client's approval, the Avyan team will proceed to launch the Social Media Ad.
Minimum Time Required: 1-3 business days
Additional Time for Corrections: Subjective to the changes.
On average, social media platforms take between 2 to 48 hours to review ads. Once the review is complete and the ad meets the platform’s guidelines, it is approved and broadcasted to the target audience.
Estimated time : Less than 2 days.
Social Media AdZ Project Timeline
The overall time required to commence a Social Media Ads campaign can vary significantly based on the level of early preparation. Typically, this process can range from 1 week to 4 weeks.