Television

AdZ, CommercialZ

Types of Television
AdZ

There are many ways we can advertise on television. Here are the four major types of television ads.

Standard Commercials

Standard Commercial

Television commercials (TVCs) represent the predominant form of television advertising. These advertisements generally range in duration from 15 to 60 seconds and are broadcast during scheduled commercial breaks.

Content : Image, Video & Infographic

Price Range : ⭐⭐⭐

Infomercials

Infomercials

Infomercials are extended television advertisements, often broadcast during late-night or weekend time slots. These commercials typically span 30 minutes or longer and feature a direct call to action, such as a phone number or website URL, encouraging viewers to engage with the advertised product or service.

Content : Live / Pre-recorded

Price Range : ⭐⭐⭐

Brand Integrations

Brand Integrations

Brand integration occurs when a brand seamlessly becomes an integral part of a TV show’s narrative. This can involve the entire script revolving around the brand or featuring its products as special prizes. Integration can be achieved organically within the storyline or through explicit placement.

Content : Integrated product/service shots 

Price Range : ⭐⭐⭐

Overlays

Overlays

overlays, typically positioned at the top or bottom of the screen during a program, are designed to unobtrusively capture viewer attention with concise messaging. These overlays ensure that the primary content remains uninterrupted while effectively delivering key information.

Content : Banners/Animated Banners

Price Range : ⭐⭐⭐

Types of Television
AdZ

There are many ways we can advertise on television. Here are the four major types of television ads.

Standard Commercials

Standard Commercial

Television commercials (TVCs) represent the predominant form of television advertising. These advertisements generally range in duration from 15 to 60 seconds and are broadcast during scheduled commercial breaks.

Content : Image, Video & Infographic

Price Range : ⭐⭐⭐

Infomercials

Infomercials

Infomercials are extended television advertisements, often broadcast during late-night or weekend time slots. These commercials typically span 30 minutes or longer and feature a direct call to action, such as a phone number or website URL, encouraging viewers to engage with the advertised product or service.

Content : Live / Pre-recorded

Price Range : ⭐⭐⭐

Brand Integrations

Brand Integrations

Brand integration occurs when a brand seamlessly becomes an integral part of a TV show’s narrative. This can involve the entire script revolving around the brand or featuring its products as special prizes. Integration can be achieved organically within the storyline or through explicit placement.

Content : Integrated product/service shots 

Price Range : ⭐⭐⭐

Overlays

Overlays

overlays, typically positioned at the top or bottom of the screen during a program, are designed to unobtrusively capture viewer attention with concise messaging. These overlays ensure that the primary content remains uninterrupted while effectively delivering key information.

Content : Banners/Animated Banners

Price Range : ⭐⭐⭐

Lets Talk Business

Let us know your requirement and expectation, and our team will promptly get inn touch with you to provide the best solutions tailored to your needs.

Sample Creative AdZ

Wide Reach

Television has a massive audience, providing advertisers with the potential to reach a broad and diverse demographic

Visual Impact

Television allows for a combination of visuals, audio, and motion, creating a visually compelling and immersive experience for viewers.

High Credibility

Television ads are often perceived as more credible and trustworthy, as they are associated with established and reputable networks or channels.

Brand Building

Television is a powerful tool for brand building, providing a platform for businesses to showcase their brand personality and values.

Massive Impact during Events

Television is especially impactful during major events such as sports championships or award shows, providing advertisers with an opportunity to reach a massive and engaged audience.

Multi-Screen Engagement

With the rise of second-screen behavior, television ads can complement digital campaigns, creating a synergistic approach to engaging viewers across multiple platforms.

Advantage of Television AdZ

television advertising may require a significant investment, its ability to deliver a wide reach, visual impact, and credibility makes it a valuable tool for businesses aiming to create a lasting impression and connect with a large audience.

Advantage of Television AdZ

television advertising may require a significant investment, its ability to deliver a wide reach, visual impact, and credibility makes it a valuable tool for businesses aiming to create a lasting impression and connect with a large audience.

Wide Reach

Television has a massive audience, providing advertisers with the potential to reach a broad and diverse demographic

Visual Impact

Television allows for a combination of visuals, audio, and motion, creating a visually compelling and immersive experience for viewers.

High Credibility

Television ads are often perceived as more credible and trustworthy, as they are associated with established and reputable networks or channels.

Brand Building

Television is a powerful tool for brand building, providing a platform for businesses to showcase their brand personality and values.

Massive Impact during Events

Television is especially impactful during major events such as sports championships or award shows, providing advertisers with an opportunity to reach a massive and engaged audience.

Multi-Screen Engagement

With the rise of second-screen behavior, television ads can complement digital campaigns, creating a synergistic approach to engaging viewers across multiple platforms.

Television AdZ Project Timeline

The overall time required to commence a Television Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.

Inquiry

Upon receiving your inquiry, our team will diligently work on a proposal to recommend the television ads that align with your requirements and expectations.

Required time : 2-3 business days.

Discussions

The client will review the proposal and select the most appropriate options. We will engage in several discussions and negotiations with the client to finalize options.

Estimated time : 3-7 business days.

Media Order

Upon finalizing , we will proceed to issue the Media Order to the client, thereby officially initiating the Television Advertising Campaign process.

Estimated turnaround time: 1-3 business days (subject to client approval).

Content Production

Depending on the client’s requirements,
the Avyan team can assist with the Content Production process. Alternatively, clients may provide their own content. All content must comply with the regulations set forth by Censorship (Lembaga Penapisan Filem) guidelines.
Estimated time for Production: 14-28 days (subject to client's approval and ad type requirements).

Approvals

Upon design confirmation,

the Avyan team will submit the Content for

Finas & LPF approval. Detailed information about the product, brand, or service depicted in the contecnt will be requested background checks.

Minimum Time Required: 14 business days

Additional Time for Corrections: 7-10 business days per correction

Start Campaign

Upon receiving approval from Finas, LPF and also the TV Channel,

we will officially commence the Television Advertising Campaign by scheduling airing dates. The campaign will begin on the day the client’s advertisement broadcasted on particular channel(s).

Estimated time for printing and installation : 7-14 days (Subjective to the type of TV ads)

Television AdZ Project Timeline

The overall time required to commence a Television Advertising campaign can vary significantly based on the level of early preparation. Typically, this process can range from 4 weeks to 12 weeks.

Television AdZ Inquiry