These ads play before or during a video on pre-roll or mid-roll. Their defining feature is that viewers can choose to skip them after the first 5 seconds. Good for targeting truly interested audience, because only those audience will continue to watch your videos for more than 5seconds. In-stream skippable ads are a type of TrueView ad because people must actively choose to watch them.
Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. Discovery ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent through to your video page or YouTube channel. Discovery ads are also a type of TrueView ad because people must actively choose to watch them. The picture shows a display ad where it appears to the right of the feature video and above the video suggestions list.
Because 76% of people report that they automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that do not have a skip button at all. These ads will play before the videos(pre-roll) and also play partway(mid-roll) through videos that are 10 minutes or longer. The ads in this format must be between 15 and 20 seconds.
Whether it’s text or image-based, an overlay ad will appear as a pop-up displayed across the bottom 20% of the video window, so it’s not as intrusive as other larger pop-ups. Users can see your ad while still watching the video they clicked on, and they can even close the ad at any time by clicking the “X” in the top-right corner. If they do click your ad, it takes them to your destination URL off YouTube, as a dedicated post-click landing page to promote the offer. It works only on desktop.
Bumper YouTube ads are the third type of YouTube video ad available to marketers. These non-skippable video ads play before a viewer’s chosen video and must be less than 6 seconds long. Obviously, bumper ads aren’t an ideal format for stories, testimonials, or product demos. But the 6 second time limit can be a wonderful catalyst for creativity.
As Ad Managers, we direct your YouTube advertising activities and contents to develop creative consistent brand-specific ad campaigns. We also work with your brand/company representatives, to progress towards project goals, monitor, and evaluate a project's status and impact.
As Talent Recruiter, we will suggest and handle the procedure to hire talent (known youtube channels, or celebrity) for your Youtube ads.
As Content Creator we will support or advise you to create vibrant, eye-catching, or informative content for your Youtube ad. We also will provide creative support for an additional cost (subjective to requests).
As Content Manager, we oversee the content presented on your Youtube ads and may also be responsible for editing, posting, updating, and occasionally cleaning up outdated content.
As a Response Analyst, we will check and evaluate audience response for each one of your Youtube ads and advise the Content Manager to take the necessary actions to edit, replace, rearrange the ads or increase or decrease funds allocated for specific ads or some other counteraction in order to increase the performance factor of the ads.
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This is a necessary step for us to understand your plans and expectation for YouTube ads.
Understanding the goal and setting up an approximate budget to reach the goal.
Your existing customers and their demographics are the important factors in setting up targeted audiences in Youtube ads.
Create your content to publish on YouTube ads. There multiple types of content that can be published.
At this stage, we will launch the ads on your YouTube platform with a capped budget and continue on inspecting the result.
Inspecting and collecting the response data of the ads to identify the best type of ads that work for the product.
From the inspection, we will edit/ remove/ change the settings or budge for each ad, for maximum ROI.
Once we find the best performing setting for your business/brand we will maintain the result with minor changes from time to time.